Program Director and Associate Professor of Fashion Design and Merchandising
Her research interests include brand marketing (e.g., luxury brands, counterfeit brands), cross-cultural consumer behavior, and social responsibility marketing (e.g., sustainability). Her research has been published in Journal of Business Research, Clothing & Textiles Research Journal, Journal of Consumer Marketing, International Journal of Consumer Studies, and other international journals.
Seung-Hee Lee received a Master and PhD degree in fashion merchandising at The Ohio State University, US, and a B.S. degree at Ewha Woman's University, Seoul, Korea. She is a program director and associate professor in Fashion Design & Merchandising at Southern Illinois University.